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Kraft x Budweiser Zero Contest Image - Enter for a chance to win a 1 of 4 Backyard BBQ Grand Slam Upgrades
Kraft x Budweiser Zero Contest Image - Enter for a chance to win a 1 of 4 Backyard BBQ Grand Slam Upgrades

Kraft Heinz X Budweiser Zero Contest

Summer shopping just got more rewarding! You could be entered for a chance to win 1 of 4 Backyard BBQ Grand Slam Upgrades! How? Earn a single entry when you make a minimum $10 purchase of participating Kraft Heinz and/or Budweiser Zero products, and scan your Scene+ member card during checkout.

Refreshing Recipes to Try This Summer

Watermelon Beergarita

Non-alcoholic twist on a refreshing summer drink combining fresh watermelon juice and Budweiser Zero beer.

  1. Rim a Margarita glass with Tajin or other spiced salt. Combine 1 oz ginger beer, 1 oz lime juice, ½ oz agave and 1/4 cup fresh seedless watermelon in blender and blend for 45 seconds on medium or until the drink is a smooth consistency—but not so long that it’s liquified. Pour over ice into glass and top with Budweiser Zero beer. Garnish with a big wedge of watermelon and basil on a pick.

Chive-Lime Shrimp Rolls

A classic summer sandwich offset by a tangy, citrusy mayo served with seasoned butter.

  1. Combine ½ lb cooked shrimp, 1 tbsp Kraft Real Mayonnaise, 1 tbsp yogurt, 1 stalk chopped celery, 1 tbsp chopped chives, 2 tsp lime juice, salt and pepper (to taste) in large bowl. Split hot dog buns. Divide shrimp mixture onto buns. Garnish with chopped chives. Serve with melted seasoned butter for dipping and lime wedges for squeezing.

Mushroom and Swiss Cheeseburger

A juicy and flavorful burger piled high with seasoned sautéed mushrooms and melted Swiss cheese.

  1. Cook Ground Chuck Burgers on grill preheated to medium-high heat until cooked through, flipping once, roughly 5 to 6 min per side. Grill Pretzel or Onion burger bun for 1 min to lightly toast.

  2. Build burger. Sandwich buns around burger patty layered with Kraft Singles Slices*, sautéed mushrooms and Diana's Original Barbecue Sauce.

*Processed Cheese Product

Participating Products

Mini Rules

(the “Contest”)

*NO PURCHASE IS NECESSARY TO PARTICIPATE OR WIN. Full Contest rules and no purchase entry method found here. You will not increase your chances of winning by buying a product because no purchase is required to participate. Void where prohibited. The contest begins on March 21, 2024, at 12:00am ET and ends on June 19, 2024, at 11:59pm ET. Contest is open to all legal residents of Canada (excluding Québec) who own a valid Scene+ card and have reached the age of majority in their respective province or territory of residence at the time of entry. For purchases of ten dollars (CAD $10) or more of participating products in a single transaction from any physical Sobeys retail store in the eligibility area using your Scene+™ loyalty card between March 21, 2024, and June 19, 2024, you will be automatically entered into the contest upon making a qualifying purchase using your Scene+™ loyalty. Limit of one (1) entry per day, per card holder. Draw date: June 30, 2024 at 12 pm ET. Four (4) grand prizes of a Backyard BBQ setup comprising of: one (1) BBQ (ARV: CAD $1,200), One (1) Outdoor TV (ARV: CAD $3,200), One (1) Outdoor Fridge (ARV: CAD $1,000), One (1) Limited Edition BBQ Utility Apron (ARV: CAD $300), Toronto Blue Jays Gift Card (ARV: CAD $350) and One (1) Sobeys Gift Card (ARV: CAD $500). Limit of one (1) grand prize per person. To receive an entry into the contest without making a purchase, please see the official rules available at For official rules, method of entry, prize descriptions and odds disclosure, visit Odds of winning a prize depend on the number of eligible entries received during the contest period. Sponsor: Kraft-Heinz Canada ULC, 207 Queens Quay W, Toronto, Ontario, M5J 1A7.


Trademarks of Scene Plus IP corporation used under license by Sobeys Capital Incorporated and Kraft-Heinz Canada ULC.

™Toronto blue jays, bird head design, the photograph, and all related marks and designs are trademarks and/or copyright of Rogers Blue Jays Baseball partnership, used under licence.

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